Free: The Future Of A Radical Price

Free: The Future Of A Radical Price (Paperback)

By Chris Anderson 
Publisher: Random House
Edition: Paperback
Language: English
ISBN: 1905211481
EAN: 9781905211487
No. of Pages: 274
Publish Date: 2009-08-03
Binding: Paperback
Ships to India.

Description

What happens when advances in technology allow many things to be produced for more or less nothing? And what happens when those things are then made available to the consumer for free?

In this groundbreaking new book, Free, The Long Tail author Chris Anderson considers a brave new world where the old economic certainties are being undermined by a growing flood of free goods – newspapers, DVDs, T shirts, phones, even holiday flights. He explains why this has become possible – why new technologies, particularly the Internet, have caused production and distribution costs in many sectors to plummet to an extent unthinkable even a decade ago. He shows how the flexibility provided by the online world allows producers to trade ever more creatively, offering items for free to make real or perceived gains elsewhere. He pinpoints the winners and the losers in the Free universe. And he demonstrates the ways in which, as an increasing number of things become available for free, our decisions to make use of them will be determined by two resources far more valuable than money: the popular reputation of what is on offer and the time we have available for it. In the future, he argues, when we talk of the 'money economy' we will talk of the 'reputation economy' and the 'time economy' in the same breath, and our world will never be the same again.

The Economics of Abundance and Why Zero Pricing is Changing the Face of Business.

About the Author

Chris Anderson is the author of the international bestseller The Long Tail. He is the editor in chief of Wired magazine and was a U.S. business editor at The Economist. He began his career at the two premier science journals Science and Nature. He holds a Bachelor of Science degree in Physics from George Washington University and studied Quantum Mechanics and Science Journalism at the University of California.

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Specification

Title: Free: The Future Of A Radical Price
Publisher: Random House
Author: Chris Anderson
Edition: Paperback
Language: English
ISBN: 1905211481
EAN: 9781905211487
No. of Pages: 274
Publish Date: 2009-08-03
Binding: Paperback

Free: The Future Of A Radical Price Review

Average Rating : Rating of 3 out of 5 Rating of 3 out of 5 Rating of 3 out of 5 Rating of 3 out of 5 Rating of 3 out of 5 (1 Ratings)
The Future Of A Radical Price is 'Free' Rating of 3 out of 5 Rating of 3 out of 5 Rating of 3 out of 5 Rating of 3 out of 5 Rating of 3 out of 5
By Feroz Sami, 2009-09-08 12:56:09.0

Did you ever dream of an economy that was free from technical glitches which often affect production? Here is a book that makes you believe the world would soon witness renaissance in the economic mayhem pertinent in recent times. 'Free' is what the radical price would be and the prelude to such an economic state is well presented in the book. The author, Chris Anderson considers a brave new world where financial uncertainties are overlooked with a positive hope for economic renaissance. This book is the perfect example of what could happen if advancement in technology would augment production. The simplest way to comprehend this is by understanding that the more a nation invests in acquiring technology and related skills, the less it would spend on a wide miscellany of goods. Advancement in technology is inversely proportional to the cost price of goods and as production capacity increases the price of commodities invariably reduces. This observable fact is the crux of the book aptly titled 'The Future of a Radical Price'. Chris Anderson delves into the influence of internet and other technologies that have caused the cost of commodities to plummet to a level that was unthinkable a decade ago. The book makes you believe that the growing flood of free goods like newspapers, T shirts, phones, DVDs and holiday flights are now free due to the innovation in technology. If you have been wondering what zero pricing is all about then this book is a must read. The changing case of Business is best understood when the nucleus of such an economy is dissected scrupulously and this book by Chris Anderson has attempted to do just that.

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