About the Book :
The Internet has profoundly changed the way businesses communicate with current and potential customers. In the old days, marketers could only communicate through the filter of expensive advertising or media ink placed by a PR firm. Today, the rules have changed entirely.The New Rules of Marketing and PR is a one-of-a-kind, pioneering guide to the future of marketing. It offers a step-by-step action plan for harnessing the power of the Internet to communicate with buyers directly, raise online visibility, and increase sales. It shows how large and small companies, nonprofits, entrepreneurs, political organizations, consultants, even rock bands and churches can leverage Web-based communication to get the right message to the right people at the right time --for a fraction of the cost of a big-budget advertising campaign. Including a wealth of compelling case studies and real-world examples, this is a practical guide to the new reality of PR and marketing.
Interesting Facts :
BESTSELLING FIRST EDITION: The New Rules of Marketing and PR is a BusinessWeek bestseller, is published in 24 languages, and has shipped over 96,000 copies hardcover and paperback combined) since 2007.SECOND EDITION NEEDED TO MAINTAIN BENCHMARK STATUS: The New Rules of Marketing and PR has become a benchmark for the social media marketing shelf. But as social media tools are emerging constantly and changing rapidly, a timely second edition is crucial to maintaining this status. The new edition includes an introduction that discusses the latest social media trends, as well as additional sections that cover important new tools, particularly Twitter and Facebook. More than half of the case examples are replaced with new, current examples that are more illustrative of the trends of the new rules of marketing and PR.TOP-RANKING BLOG: Scott will build pre-publication buzz on his blog, Web Ink Now (webinknow.com), which is ranked number 25 by AdAge top marketing blogs in the world. It is ranked number 1,144 of all English language blogs in the world by Technorati. Over 500 bloggers have written about The New Rules of Marketing & PR in the past year.EXTENSIVE SOCIAL MEDIA NETWORK: In addition to his blog, Scott will promote the book on his website, DavidMeermanScott.com. He will also write about the book in his e-mail newsletter, which is circulated 6 times per year to 1,000 readers. Scott will also promote this edition to his 22,000+ Twitter followers.SPEAKING ENGAGEMENTS: Scott is an in-demand speaker who annually delivers an average of 30 keynotes, 20 one-day seminars, and 20 Webinars to approximately 20,000 people all over the world. He will continue to use this new edition as a key component of his speaking business.
Introduction.I.How the Web Has Changed the Rules of Marketing and PR.1.The Old Rules of Marketing and PR Are Ineffective in an Online World.2.The New Rules of Marketing and PR.3.Reaching Your Buyers Directly.II.Web-Based Communications to Reach Buyers Directly.4.Social Media and Your Targeted Audience.5.Blogs: Tapping Millions of Evangelists to Tell Your Story.6.Audio and Video Drive Action.7.The New Rules of News Releases.8.Going Viral: The Web Helps Audiences Catch the Fever.9.The Content-Rich Web Site.III.Action Plan for Harnessing the Power of the New Rules.10.You Are What You Publish: Building Your Marketing and PR Plan.11.Online Thought Leadership to Brand Your Organization as a Trusted Resource.12.How to Write for Your Buyers.13.How Web Content Influences the Buying Process.14.Social Networking Sites and Marketing.15.Blogging to Reach Your Buyers.16.Video and Podcasting Made, Well, as Easy as Possible.17.How to Use News Releases to Reach Buyers Directly.18.The Online Media Room: Your Front Door for Much More Than the Media.19.The New Rules for Reaching the Media.20.Search Engine Marketing.21.Make It Happen.Acknowledgments for the Second Edition.Index.About the Author.Preview: World Wide Rave.Preview: The New Rules of Social Media book series.