Managerial Economics- Theory and Applications

Managerial Economics- Theory and Applications (Unknown)

By Dr D M Mithani 
Publisher: Himalaya
Edition: Unknown
Edition Number: 8
ISBN: 8178665026
Publish Date: 2009
Binding: Unknown
Ships to India.


About the Book:

Managerial Economics is both a challenging and a rewarding subject. Managerial Economics, Business Economics, Economics for Business and Management or Economics of the firm are the synonyms of courses commonly designed in Applied Economics under the curriculum of management studies. This book caters to such common need of the subject taught in Management Faculties of the Institues and Universities in India and other developing Asian countries.
In this volume, Dr. Mithani in his intimate style presents a comprehensive and lucid exposition of the theory and tools of managerial economic analysis with their practical applications. His approach provides a unique integration of cases and the text in a meaningful way to understand real business economy.
The book will have utility for the students of Master's courses in management studies [MBA, MMS, M.Sc management, etc.] as well as professional courses in engineering, public administration, banking, etc. and competitive examinations like C.A., CFAI, etc. In this edition, the UGC Model Curriculum 2002 for M.Com. (MC 1.3 Managerial Economics) is covered. It can also be used by undergraduate students of commerce and economics in a selective manner.

Book Contents:
  1. The Nature and Significance of Managerial Economics
  2. Basic Concepts, Tools and Techniques of Analysis
  3. Market Demand Analysis
  4. Theory of Consumer Demand
  5. Elasticity of Demand
  6. Demand Estimation
  7. Demand Forecasting and Demand-Led Business Strategy
  8. Production Analysis
  9. Supply Analysis
  10. Cost Analysis
  11. Economies of Scale and Scope
  12. Revenue Analysis
  13. Market Morphology
  14. Competitive Equilibrium Price
  15. Objectives of the Firm
  16. Break-even Analysis and Cost Control
  17. Theory of Profit Maximisation: Conditions for Equilibrium of a Firm
  18. Equilibrium of the Firm and Industry under Perfect Competition
  19. Monopoly Pricing and Output Equilibrium
  20. Price Discrimination (Discriminating Monopoly)
  21. Monopolistic Competition
  22. Oligopoly Market
  23. Pricing Policy and Methods
  24. Profit Policy and Profit Planning
  25. Rudimentary Project Planning and Capital Budgeting
  26. Government and Market Economy: Key Issues
  27. Characteristics of K-Economy
  28. Business Cycles
  29. Inflation
  30. Linear Programming
  31. Elementary Input-Output Analysis
  32. Case Study Folio

About the Author(s):

Dr. D.M. Mithani has a master`s degree in Economics and a Ph.D. in Banking and Finance from the University of Mumbai.
Dr.Mithani has a long teaching experience of over three decades serving in India at the University of Mumbai besides his association with the University of Utara Malaysia (UUM) at Malaysia. He was an elected member of the Executive Committee of the Indian Economic Association during 1988-1994.
Dr.Mithani is a prolific writer. He has contributed widely to many journals, national and international seminars and conferences. He has published over 50 books in the field of economics. His latest publications include International Economics, Economics Ideas of the Magnificient Seven and Dynamics of Monetary Fiscal Policy- An Indian Perspective, Modern Public Finance and Economic Analysis

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Title: Managerial Economics- Theory and Applications
Publisher: Himalaya
Author: Dr D M Mithani
Edition: Unknown
Edition Number: 8
ISBN: 8178665026
Publish Date: 2009
Binding: Unknown


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