Strategic Management

Strategic Management (Unknown)

By Dr Mrs M Jeyarathnam 
Publisher: Himalaya
Edition: Unknown
Edition Number: 3
EAN: 9788184881592
Publish Date: 2009
Binding: Unknown
Ships to India.


About the Book:

The book incorporates copious examples from Indian business situation. The book has used charts, exhibits and tables appropriately to express large volume of data. Suitable reading materials are incorporated at the end of three chapters, which are published articles, by the author in strategic management to give in-depth knowledge in the subject. Two sets of questions are included at the end of each chapter to test the level of comprehension of learners. Each chapter is divided into different sections, which are logically sequenced. At the end, an explanatory note on the case study method and an illustrative case in included along with cases on Canara Bank, Coffee Board and ITC Ltd. PSPD. The syllabus and university questions of three universities are appended at the end thereby the students' interest are taken care. The bibliography can help as a source of reference matter for further reading for students and researchers.
New reading materials on "Mission Statements of Indian Companies - A Content Analysis", "Bench Marking" and "Balanced Scorecard in Indian Industries" are incorporated at suitable places.

Book Contents:
  1. The Strategic Management Process
  2. Mission and Goals
  3. Corporate Governance and Social Responsibility
  4. External Environment
  5. Porter's Five Forces Model and Strategic Groups
  6. Competitive Advantage: Resource - Capabilities and Core Competence
  7. Internal Scanning: Organizational Analysis
  8. Strategy Formulation: Situation Analysis
  9. Strategy Formulation: Corporation Strategy
  10. Strategy Formulation: At the Business Level
  11. Strategy Formulation: Functional Strategy
  12. Strategy in Global Environment
  13. Building and Restructuring the Corporation
  14. Strategic Choice and Balanced Score Card
  15. Implementation of Strategy: Designing Organizational Structure
  16. Designing Strategic Control Systems: Matching Control and Structure to Strategy
  17. Matching Structure and Control Strategy
  18. Implementation of Strategic Change: Politics, Power and Change
  19. Techniques of Strategic Evaluation and Control
  20. Strategic Issues in Managing Technology and Innovation
  21. Strategic Issue in Entrepreneurial Ventures and Small Businesses
  22. Strategic Issues in Not-for-Profit Organization
  23. Role of Technology and Knowledge Management

About the Author(s):
Professor, Dept. of Management Studies, K.L.N. College of Engineering, Tamil Nadu.
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Title: Strategic Management
Publisher: Himalaya
Author: Dr Mrs M Jeyarathnam
Edition: Unknown
Edition Number: 3
EAN: 9788184881592
Publish Date: 2009
Binding: Unknown


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