Electronic Commerce: The Second Wave, Fifth Edition

Electronic Commerce: The Second Wave, Fifth Edition (Hardcover)

By Gary P Schneider 
Publisher: Course Technology
Edition: Hardcover
Language: English
ISBN: 0619213310
EAN: 9780619213312
No. of Pages: 608
Publish Date: 2004-04-19
Binding: Hardcover
Ships to India.

Description

Electronic Commerce: The Second Wave describes how the landscape of online commerce is changing and evolving. With balanced coverage of both the technological and the strategic aspects of successful e-commerce, readers are able to tackle the real-world business cases included in each chapter. Reflecting changes in the economy and how businesses are responding, this text emphasizes revenue and transaction cost reduction models as an alternative to the older ideas of business models. The author has included the latest technological developments, including increased coverage of wireless technology (m-commerce), so readers are aware of all the latest developments.
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Specification

Title: Electronic Commerce: The Second Wave, Fifth Edition
Publisher: Course Technology
Author: Gary P Schneider
Edition: Hardcover
Language: English
ISBN: 0619213310
EAN: 9780619213312
No. of Pages: 608
Publish Date: 2004-04-19
Binding: Hardcover

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