Guerrilla Marketing

Guerrilla Marketing (Paperback)

By Jay Levinson 
R 359
R 499
Publisher: piatkus books publishers
Edition: Paperback
Language: English
ISBN: 0749928117
EAN: 9780749928117
No. of Pages: 383
Publish Date: 2017-07-31
Binding: Paperback
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Description

About The Book

First published in 1983, Jay Levinson's GUERRILLA MARKETING has become a classic in the field of business, revolutionising marketing for small businesses all over the world and creating a new way to understand and gain market share. It also launched a veritable Guerrilla Marketing industry, including dozens of future Guerrilla books, CDs and speaker events. In GUERRILLA MARKETING Jay Levinson's take-no-prisoners approach to finding clients is on full display, as he offers hundreds of marketing ideas that really work and a new roadmap for smallbusiness success in the global marketplace. Filled with leading-edge strategies for marketing on the Internet, putting new technologies to work, targeting prospects, cultivating repeat and referral business, and being a manager in the age of telecommuting and freelance employees, among others, GUERRILLA MARKETING will be the entrepreneur's marketing bible for the twenty-first century.

About The Author

Jay Conrad Levinson is the author of more than a dozen books in the Guerrilla Marketing series. A former vice president and creative director at J. Walter Thompson Advertising and Leo Burnett Advertising, he is the chairman of Guerrilla Marketing International, a consulting firm serving large and small businesses worldwide.

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Specification

Title: Guerrilla Marketing
Publisher: piatkus books publishers
Author: Jay Levinson
Edition: Paperback
Language: English
ISBN: 0749928117
EAN: 9780749928117
No. of Pages: 383
Publish Date: 2017-07-31
Binding: Paperback

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