IGCSE Study Guide for Business Studies

IGCSE Study Guide for Business Studies (Paperback)

Publisher: Hodder Arnold
Edition: Paperback
Language: English
ISBN: 0719579015
EAN: 9780719579011
No. of Pages: 120
Publish Date: 2008
Binding: Paperback
Ships to India.

Description







This
IGCSE Study Guide for Business Studies





has been written especially for students preparing for the University of Cambridge International Examination IGCSE Business Studies syllabus. It provides all the explanation and advice students need to study efficiently for the exam.



The subject is divided into topics. Each topic starts with a list of Key Objectives, which specifies the skills and knowledge that students need to acquire during the course. Where appropriate, there is also a list of Key Definitions. The Key Ideas sections outline the content and can be used by students to check that they know and understand the essential concepts for IGCSE Business Studies. Common misconceptions and errors are highlighted, and sample questions with students answers and examiners comments show how you can improve your answers and increase your grades. Further questions (with answers at the back of the book) allow you to test your knowledge.



Contents:





Introduction



The purpose of business activity



Types of business activity



Forms of business organisation



Government and economic influences on business



Other external influences on business



Business costs and revenue



Business accounting



Cash flow planning



Financing business activity



Organisational structure



Managing a business



Communication in business



Motivation at work



Recruitment, training and human resources



Employee and employer associations



The market and marketing



Market research



Presentation of information



The marketing mix: product and packaging



The marketing mix: price



The marketing mix: promotion



The marketing mix: place



Factors affecting production



Factors affecting location



Business in the international community



Answers



Index



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Specification

Title: IGCSE Study Guide for Business Studies
Publisher: Hodder Arnold
Edition: Paperback
Language: English
ISBN: 0719579015
EAN: 9780719579011
No. of Pages: 120
Publish Date: 2008
Binding: Paperback

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