About the Book :
The book is designed to help students apply economic models and economic reasoning to making managerial decision in both the private and public sectors. The text is appropriate for both undergraduate and graduate level courses.
About the Author :
Barry P. Keating, Ph.D., University of Notre Dame., Dr. Barry Keating is a Professor of Economics at the University of Notre Dame. He is a Heritage Foundation Fellow, a Heartland Institute Research Fellow and serves on the Board of Advisors of the Indiana Policy Review Group and WNIT (Michiana Public Broadcasting).J. Holton Wilson, DBA, Kent State University., J. Holton Wilson is a Professor of Economics and Marketing at Central Michigan University. He has won numerous teaching honours including CMU College of Business Dean's Teaching Award, Ameritech Teaching Award, and Outstanding MBA Faculty Award.
Interesting Facts :
Managerial Economics is designed to help students apply economic models and economic reasoning to making managerial decision in both the private and public sectors.The text is appropriate for both undergraduate and graduate level courses.Risk and uncertainty, consumer choice, demand and forecasting, production analysis and optimal input combinations, cost analysis, and market structure and regulation are five major areas covered.
Chapter 1. Managerial Economics: An Introduction and Overview Chapter 2. The Economic Environment of Business Chapter 3. Optimization: Finding the Best Solution for Business DecisionsChapter 4. Understanding and Building Business and Economic Models Chapter 5. Understanding Demand Chapter 6. Forecasting for Better Business Decisions Chapter 7. Production and Technology Chapter 8. Cost Analysis for Business Decisions Chapter 9. Market Structure and Pricing Chapter 10. Monopolistic Competition and Oligopoly Chapter 11. Further Analysis of Pricing Decisions Chapter 12. The Economics of Investment and Finance Chapter 13. Economic Regulation of Business Chapter 14. Economic Concepts for Global Managers.