Case Studies on Globalization Strategy

Case Studies on Globalization Strategy (Hardcover)

By Kumar Satyaki Ray , Arindam Mukherjee 
Publisher: ICFAI
Edition: Hardcover
EAN: 9788131420539
No. of Pages: 308
Publish Date: 2008-8-20
Binding: Hardcover
Ships to India.


Contents of the Book
1. BenQ: In Quest of Global Branding
2. Bharat Forge: Catalyst in Global Auto Forging Industry
3. Brand Bollywood: Going Global
4. Diageos Global Strategy: Differentiated Marketing
5. Dr. Reddys Laboratories, the Leading Indian Pharmaceutical Company, in Europe: The Inorganic Growth Strategy
6. Embraer Flying High Through Segmentation
7. Jollibee Foods: Going Global
8. KFC in Asia
9. Lenovos Acquisition of IBMs PC Division The Making of a Legend?
10. LNM and ONGC: Creating Global Energy Powerhouse
11. Organic Food Market in the US: The Wal-Mart Effect
12. POSCO: Moving Towards Raw Material
13. Ranbaxys Acquisition of Terapia: Creation of the Largest Generic Company of Romania
14. SABMiller in 2005
15. Sandisk: Growth Opportunities in Emerging Markets
16. Mittals Master Stroke: Building Global Empire Through Acquisitions 17. Tata Steel: In Quest of Globalisation
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Title: Case Studies on Globalization Strategy
Publisher: ICFAI
Author: Kumar Satyaki Ray , Arindam Mukherjee
Edition: Hardcover
EAN: 9788131420539
No. of Pages: 308
Publish Date: 2008-8-20
Binding: Hardcover


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