Conversations With Marketing Masters

Conversations With Marketing Masters (Hardcover)

By Laura Mazur , Louella Miles 
Publisher: Wiley India Pvt. Ltd.
Edition: Hardcover
Language: English
ISBN: 8126512083
EAN: 9788126512089
No. of Pages: 252
Publish Date: 2007-1-1
Binding: Hardcover
Ships to India.

Description

The purpose of this book is to offer compelling insights into marketing today by bringing together the collected wisdom of the worlds most influential marketing gurus. Each has agreed to give a structured interview, based on a series of carefully designed questions to provide continuity and ensure that results provide new insights and reflections rather than a recycling of what the interviewee has previously said or written. The interviews cover a wide range of key marketing issues as well as provide cutting edge thinking as a basis for shaping the future. It contains both general views and thoughts on where specific companies have taken the right - and wrong - approaches. * The founding father* Brand equity trailblazer* Marketing strategy master* The technology visionary* The one-to-one gurus* Global marketing authority* Pioneer of positioning* Integrated marketing communications innovator* Customer experience expert* Positioning pioneer* Direct marketing missionary
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Specification

Title: Conversations With Marketing Masters
Publisher: Wiley India Pvt. Ltd.
Author: Laura Mazur , Louella Miles
Edition: Hardcover
Language: English
ISBN: 8126512083
EAN: 9788126512089
No. of Pages: 252
Publish Date: 2007-1-1
Binding: Hardcover

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