Malcolm McDonald on Marketing Planning; Understanding Marketing Plans and Strategy

Malcolm McDonald on Marketing Planning; Understanding Marketing Plans and Strategy (Paperback)

By Mc Donald 
Publisher: Kogan Page
Edition: Paperback
Language: English
EAN: 9780749453787
Publish Date: 2008
Binding: Paperback
Ships to India.

Description

As a busy marketing professional or student, you'll find that this information-crammed guide to marketing planning is perfect for you. Snappy and succinct, "Malcolm McDonald on Marketing Planning" will help you appreciate the benefits of rigorous marketing planning and will guide you through the production of a marketing plan made to work in the real world. With the emphasis on practicality, this book covers the essentials of marketing planning and the strategic marketing process. Key content of this book include: defining markets and segments; setting marketing objectives and strategies; advertising and sales promotion strategies; and price and sales strategies. With test questions at the end of each chapter to aid understanding, this really is the essential guide to marketing planning. Written by the world-class authority on marketing plans, this book is perfect for any busy marketing professional who needs a short, sharp revision of their planning skills, or a handy guide to put their plans on the right track straight away.
Note: This synopsis may refer to a different edition of this book.

show moreless

Specification

Title: Malcolm McDonald on Marketing Planning; Understanding Marketing Plans and Strategy
Publisher: Kogan Page
Author: Mc Donald
Edition: Paperback
Language: English
EAN: 9780749453787
Publish Date: 2008
Binding: Paperback

Disclaimer

  • The book summary and image may be of a different edition or binding of the same title.
  • Book reviews are added by registered customers. They need not necessarily buy book.
  • These books are NOT available for reading online or for free download in PDF or ebook format.
  • Price can change due to reprinting, price change by publisher or sourcing cost change for imported books.
  • www.infibeam.com/Books is the biggest online bookstore in India for sale of books at best price - fiction, literature, audiobooks, study guides, novels, story books, rare books, textbooks and books by popular authors. These are available in various editions and bindings e.g. paperback and at best discount.
  • For the imported title, once the order gets placed ,it can’t be cancelled


Great Value

Safe Payment

Shop With
Confidence

Help Center

Free & Easy Return

Get Discounts & Offers
Stay Connected

Popular Searches on Infibeam.com

Online Shopping: Deal of The Day / Hot Deals / Best Deals / Offers

Apple iPhones: Iphone Xs Max / Iphone Xs / Iphone XR / iPhone 8 / iPhone 8 / iPhone 7 / iPhone 7 Plus / iPhone 6s / iPhone 5s

Mobile Phones:Unboxed Mobiles / Apple Mobiles / Samsung Mobiles / Micromax Mobiles / Sony Mobiles / Intex Mobiles / Latest Mobiles / Smartphones / 4G Phones / 3G Phones

Computers:Dell Laptops / Lenovo Laptops / Acer Laptops / HP Laptops / External Hard Disks / Pen Drives / Monitors / Softwares / Printers

Appliances:Air Conditioners / Air Coolers / Refrigerators / Geysers / Room Heaters / Immersion Rod / Water Purifiers / Washing Machines / Microwaves & OTG / Air Purifier

Electronics: Tablets / Cameras / Headphones / Power Bank / LED TVs / Gaming Consoles / Speakers / Tablet Accessories / Memory Cards

Men's Clothing: Shirts / T-Shirts / Tracksuits / Trousers / Ethnic Wear / Men's Denim / Cargo Shorts / Tees & Polos / Suits & Blazer

Women's Clothing: Dress Materials / Salwar Suits / Women Sarees / Kurtas & Kurtis / Leggings / Lingerie / Night Suits & Nighties / Women Shorts / Tops

Fashion:Men's Shoes / Women's Footwear / Fastrack Watches / Titan Watches / Timex Watches / Bags / Jewellery / Fastrack Sunglasses / Perfumes & Deodorants / Fashion Accessories

Online Book Store:Best Sellers Books / Business Books / History and Politics / Academic and Professional / Competitive Exams / Biographies and Autobiographies

Best Ecommerce Platform:Online Store Builder / Create Online Store / Best Ecommerce Solutions / Sell Online / Ecommerce Marketing Blog

Ecommerce Website Templates:Free Website Templates / Free Logo Design / SEO Audit Report / Theme Store / Wordpress Themes / Web & App Development Company

Copyright © 2007-2019 Infibeam.com and Affiliates
Site is up