Interesting Facts :
Instructors Resource Manual covers Chapter objectives, a lecture outline, and suggested answers to the questions for discussion as well as suggested case solutions. Additional classroom exercises and follow-up questions also included.Indian Supplement includes two Chapters on Retailing in India and Coffee Retailing in India. There are 11 Indian case studies covering food retailing, rural retailing and a host of leading retailers in various segments -apparel, watches, jewellery, greeting cards, books and music. Over 70 pages of Indian content.
About the Author :
James R. Ogden, Ph.D. University of Northern Colorado. Dr Ogden is currently a professor at and the chair of the Department of Marketing at Kutztown University as well as a senior partner and CEO of the consulting firm Ogden, Latshaw, Ogden and Associates. As a public and motivational speaker, he has given presentations all over the world.Denise T. Ogden, Ph.D. Temple University, Philadelphia. Dr Ogden is currently an Assistant Professor at Penn State University's Berks-Lehigh Valley campus. Prior to a career in academia, she worked for over eight years for D&B (formerly the Dun & Bradstreet Corporation).
I. An Introduction to Retailing 1.The World of Retailing 2.Customer Value, Services, and Retailing Technologies II. Effective Retail Strategies 3.An Overview of the Retail Planning and Management Process 4.The Retail Environment: A Situational and Competitive Analysis 5.Evaluation and Identification of Retail Customers III. Internal Planning and Management 6.Retailing Information Systems and Research 7.Selecting the Appropriate Market and Location 8.Financial Aspects of Operations Management 9.Merchandise Buying and Handling 10.Human Resource Management IV. Retail Tactics, Laws, and Ethics 11.Pricing in Retailing 12.Developing an Effective Integrated Marketing Communications Mix 13.Customer Service in Retailing 14.Laws and Ethics 15. Diversity and Trends in Retailing 15.Indian Case Studies, Appendix A Careers in Retailing: Nine Dimensions for Job Acquisition Appendix B An In-Depth Case Study: Z-Tech, Inc. (dba Z-Coil)