Public Relations Practices: Managerial Case Studies and Problems (5th Edition)

Public Relations Practices: Managerial Case Studies and Problems (5th Edition) (Paperback)

By Patrick Jackson , Allen H Center 
Publisher: Prentice Hall
Edition: Paperback
Language: English
ISBN: 0130981532
EAN: 9780130981530
No. of Units: 1
No. of Pages: 574
Publish Date: 1995-02-01
Binding: Paperback
Ships to India.

Description

Case book for the Public Relations Management course. For graduate and undergraduate level courses in introductory public relations; public relations campaigns, cases & problems; business communications; management and society. This text, written by two of the most respected and honored individuals in the field, has become the PR casebook for students, teachers and practitioners. By carefully analyzing actual cases, the authors help students develop agility in applying effective, cutting-edge public relations practices to a wide variety of situations...involving all types and sizes of organizations.
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Specification

Title: Public Relations Practices: Managerial Case Studies and Problems (5th Edition)
Publisher: Prentice Hall
Author: Patrick Jackson , Allen H Center
Edition: Paperback
Language: English
ISBN: 0130981532
EAN: 9780130981530
No. of Units: 1
No. of Pages: 574
Publish Date: 1995-02-01
Binding: Paperback

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