About the Book :
Leaders are not born but made. Accordingly, this book highlights 50 practical steps to business success with specific manageable bites for dynamic entrepreneurial leadership. It works as a master plan for business leaders offering proven techniques that will enable any entrepreneur to build a thriving enterprise. Each programme is provided with easy-to-grasp fundamental building blocks that every business leader needs. Each block is a stepping stone, guiding the reader towards effective leadership and sound business practices. From establishing a clear corporate vision and identifying concrete goals to developing action plans and promoting a leadership culture, the programme elaborates a comprehensive strategy for business success. With illustrative graphs and charts based on examples from real businesses, this book outlines clear professional advice that will fit into any busy leaders lunch break or train-ride home. It is an essential resource for any entrepreneur.
About the Author :
Peter M. Cleveland is a Managing Partner and a Senior Vice-President at Ernst & Young. He has been with the firm for more than thirty years.