About the Book :
The book contains updated case studies to reflect the latest situations. It has up-to-date technology references for print and broadcast news processes. The chapter on Cyber PR contains all the latest technologies and how they affect the PR process. At the end of every chapter useful websites are listed. The book also includes exercises for building high confidence level.
About the Author :
Merry Shelburne, Glendale Community College; Merry Shelburne has been the PIO at Glendale Community College since 1977. She has taught journalism/mass comm. courses since 1982. Shelburne has worked in all areas of the media, PR and advtg, and is the recipient of 2 PRO awards. Merry did her undergrad work at California State Univ.-LAand received her M.A. from California State Univ.-Northridge