About the Book :
The book on Marketing: Concepts and Strategies is having an in-depth case at the end of each chapter which helps students to understand the application of chapter concepts and a strategic case at the end of each part too. An eye-catching new design formatting significantly enhances the text's visual appeal and the communication of key ideas. Photos - as well as advertisements - illustrate the real-world application of Chapter concepts. Each Chapter of this book also contains a summary, important terms, discussion and review questions, application questions, and internet exercises & resources. At the end, appendices discuss marketing career opportunities, explore financial analysis in marketing, and present a sample marketing plan.
About the Author :
William M. Pride, Texas A& M University. Dr Pride is Professor of Marketing, Lowry Mays College & Graduate School of Business at Texas A&M University.His research interests are primarily in the areas of advertising, promotion, and marketing education. His articles appear in a number of journals. Dr. Pride is also active in several professional organizations.O.C.Ferrell, Ph.D, Louisiana State University. Dr Ferrell is Professor of Marketing and Ethics at Colorado State University. He received his B.A. in Sociology and MBA. with Marketing Concentration from Florida State University. He received his Ph.D. in Marketing from Louisiana State University in 1972. He has numerous publications to his credit, an ethics web site, and many research articles.
Interesting Facts :
An in-depth case at the end of each chapter helps students understand the application of chapter concepts. A strategic case at the end of each part too.Each Chapter contains a Summary, Important Terms, Discussion and Review Questions, Application Questions, and internet exercises & resources.Net Sights boxes, one per Chapter, highlight web sites that the students can visit.An eye-catching new design significantly enhances the text's visual appeal and the communication of key ideas. Photos - as well as advertisements - illustrate the real-world application of Chapter concepts.Internet Exercise & Resources have been revised or replaced with new activities that prompt students to explore how real companies apply the theories covered in each Chapter.Appendices discuss marketing career opportunities, explore financial analysis in marketing, and present a sample marketing plan.The Instructors Resource Manual with 900 PowerPoint slides includes a complete set of teaching tools.
I. Marketing and Its Environment 1.An Overview of Strategic Marketing 2.Strategic Planning 3.The Marketing Environment 4.Social Responsibility and Ethics in Marketing 5.Global Markets and International Marketing II. Buyer Behavior and Target Market Selection 6.Marketing Research and Information Systems 7.Target Markets: Segmentation and Evaluation 8.Consumer Buying Behavior 9.Organizational Markets and Buying Behavior III. Product Decisions 10.Product Concepts 11.Developing and Managing Products 12.Branding and Packaging 13.Services Marketing IV. Distribution Decisions 14.Marketing Channels and Supply Chain Management 15.Wholesaling and Physical Distribution 16.Retailing V. Promotion Decisions 17.Integrated Marketing Communications 18.Advertising and Public Relations 19.Personal Selling and Sales Promotion VI. Pricing Decisions 20.Pricing Concepts 21.Setting Prices VII. Implementation and Electronic Marketing 22.Marketing Implementation and Control 23.Marketing on the Internet 24.e-Marketing 25.Rural Marketing in India, 26.11 Indian Case Studies Appendices A. Careers in Marketing B. Financial Analysis in MarketingC. Sample Marketing Plan