Introduction to Management Science (JNTU)

Introduction to Management Science (JNTU) (Paperback)

By P Vijaya Kumar N 
Publisher: CL India
Edition: Paperback
Edition Number: 1
Language: English
ISBN: 8131517101
EAN: 9788131517109
No. of Pages: 522
Publish Date: 2012-1-1
Binding: Paperback
Ships to India.


About the Book:

Introduction to Management Science will help students gain the essential skills required to develop real expertise in business modeling and management. This book adopts precise techniques and applications of management science. It is designed to make the subject interesting, easy to understand, and accessible to students with limited mathematical background or skills. In very simple language, the author has explained various concepts of management as well as industry practices. This book provides students with a sound conceptual understanding of the role that management science plays in the decision-making process.

About the Author:

P. Vijaya Kumar is Director, School of Management Studies, Jawaharlal Nehru Technological University, Kakinada. He holds a Ph.D degree from Andhra University, Vishakapatnam. He has more than 25 years of experience in teaching accountancy and financial management and in guiding research scholars in the area of management. He has contributed several research papers to national and international journals of repute. N. Appa Rao is Director, Industry Institute Interaction and Placement and Training. He is an expert in industrial and labor economics. He did his Ph.D. in urban economics. Presently ten Ph.D. scholars are working under his supervision. He has more than 25 years of experience in teaching. His wide range of publications includes papers on population studies, migration and poverty, and fishery economics in various national and international journals and participated in many national conferences. He held different academic positions including Chairman, BOS (H&SS) of the erstwhile JNTU, Head, Department of H&SS (University College of Engineering), and Chairman, BOS (H&SS) JNTU, Kakinada.Ashima B. Chhalill, erstwhile a banker, left the lure of big bucks to build a career, centered around her passioneducation. Her passion for education prompted her to author more than six academic books and lead the content development for several academic institutions, from K-12 to graduation and from post-graduation to vocational and skill-oriented education through her venture Edmission Education Services. In her spare time, Ashima loves to work on innovative learning methodologies and solutions for the education and corporate segment. She is an alumnus of the prestigious Indian Institute of Management, Ahmedabad (IIMA).


1. Concepts of Management, Organization, and Administration2. Functions of Management3. Evolution of Management Thought4. Managerial Objectives5. Basic Issues in Organization6. Plant Location and Plant Layout7. Productivity and Production8. Work Study9. Statistical Quality Control10. Materials Management11. Marketing: Concepts and Functions12. Human Resource Management13. Functions of HRM (I) 14. Functions of HRM (II)15. Project Management I: PERT and CPM16. Project Management II: Cost Analysis and Project Crashing17. Corporate Planning Process18. Environmental Scanning and SWOT Analysis19. Strategy Formulation and Implementation20. Management Ethics21. Business Communication22. Contemporary Management Practices
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Title: Introduction to Management Science (JNTU)
Publisher: CL India
Author: P Vijaya Kumar N
Edition: Paperback
Edition Number: 1
Language: English
ISBN: 8131517101
EAN: 9788131517109
No. of Pages: 522
Publish Date: 2012-1-1
Binding: Paperback


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