About the Book
Managerial Economics & Financial Analysis is designed keeping in view the JNTU syllabus. This text will be useful to all engineering students needing to familiarize themselves with managerial economics and financial analysis. This aims at making the subject comprehensible for the students. The textbook offers students a lucid introduction to the subject. This book blends simple language and lucid explanations to facilitate easy comprehension and learning of the concepts.
About the Author
P. Vijaya Kumar is Director, School of Management Studies, Jawaharlal Nehru Technological University, Kakinada. He holds a Ph.D degree from Andhra University, Vishakapatnam. He has more than 25 years of experience in teaching Accountancy and Financial Management and guiding research scholars in the area of management. He has contributed several research papers to national and international journals of repute. N. Appa Rao is the Head of Department of HSS (University College of Engineering). He has held several positions including that of Chairman, BOS (HSS) of JNTU. He has more than 25 years of experience in teaching. He is an expert in industrial and labour economics. He has a Ph.D degree in urban economics. He has many published papers in various national and international journals.