Marketing Plan Handbook And Marketing Plan Pro: International Edition

Marketing Plan Handbook And Marketing Plan Pro: International Edition (Paperback)

By Palo Alto Software 
Publisher: pearson education, india
Edition: Paperback
Language: English
ISBN: 0131972677
EAN: 9780131972674
No. of Pages: 216
Binding: Paperback
Ships to India.

Description

About The Book
For any course in which developing a marketing plan is required, such as Principles of Marketing, Marketing Management, or Marketing Strategy. Use standalone or as a supplement to a core text.The marketing plan guide that's practical, applied, and includes Marketing PlanPro software by Palo Alto. Applying marketing concepts learned in the classroom, The Marketing Plan Handbook, 2e,guides students through the development of a realistic, customized marketing plan. It's the only guide that includes Palo Alto's award winning Marketing PlanPro 6.0 software, which includes various sample marketing plans and helps students develop their own. Instructors: This handbook is available at a deep discount, but only when ordered shrink-wrapped with another Prentice Hall text. Contact your local sales rep for value-pack options and ISBNs.Note: Marketing PlanPro software is not available standalone from Prentice Hall publishing.

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Specification

Title: Marketing Plan Handbook And Marketing Plan Pro: International Edition
Publisher: pearson education, india
Author: Palo Alto Software
Edition: Paperback
Language: English
ISBN: 0131972677
EAN: 9780131972674
No. of Pages: 216
Binding: Paperback

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