Marketing Research : An Applied Orientation

Marketing Research : An Applied Orientation (Paperback)

Publisher: PEARSON
Edition: Paperback
Edition Number: 6
Language: English
ISBN: 8131731812
EAN: 9788131731819
No. of Pages: 1,000
Publish Date: 2010-1-1
Binding: Paperback
Ships to India.

Description

About the Book :


Marketing research is an integral part of marketing. It helps companies stay competitive and avoid the high costs of poor decisions based on unsound information. This book helps readers to master the skills of marketing research, from assessing information needs to providing management with relevant, accurate, reliable, valid and current information, and aiding marketing decision-making in the most effective way. The research process described in the text is not limited to marketing, but applies to any area of management. This book also provides students with the most extensive help available to learn SPSS and SAS.

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Specification

Title: Marketing Research : An Applied Orientation
Publisher: PEARSON
Edition: Paperback
Edition Number: 6
Language: English
ISBN: 8131731812
EAN: 9788131731819
No. of Pages: 1,000
Publish Date: 2010-1-1
Binding: Paperback

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