About the Book:
4LTR Press, a Cengage Learning product, is a widely acclaimed concept of learning with a simple approachcreating an innovative teaching and learning solution built around todays learners and teachers. The idea behind bringing out this series of books is to introduce students and teachers in India to an innovative concept in management studies. Since the launch, 4LTR Press has helped more than 1,800,000 college students at over 2,000 schools succeed worldwide. Micro ECON, a 4LTR Press product, takes into account and integrates the inputs from discipline-specific focus groups, conversations, and surveys; and presents the content in a visually-engaging page layout, keeping intact the high-quality content instructors need. It adopts a persuasive visual medium and offers a balanced approach, demonstrating how to use microeconomics to make business decisions. The book aims at enjoyable reading and easy attention using comprehensive pedagogical features.
About the Author:
Dr. Simrit Kaur is a professor of public policy at the Faculty of Management Studies, University of Delhi, India, where she has been teaching the economic theory of a firm, macroeconomics, and public policy reforms for over two decades. She also guides research scholars at the Faculty in areas of development economics, environmental economics, disinvestment, and mergers and acquisitions. Dr. Kaur has undertaken several research projects and acted as an advisor to institutes and organizations such as the Ministry of Finance, Government of India; National Council of Applied Economic Research (NCAER); the Organisation for Economic Cooperation and Development (OECD); International Fund for Agricultural Development (IFAD); and Food and Agriculture Organization (FAO) of the United Nations. Her areas of interest include privatization, food security, economic freedom, productivity, and competition. In addition, she has published and/or presented several papers at national and international conferences. Dr. Kaurs book Privatization and Public Regulation: The Indian Experience, published by Macmillan, received the Best Book Award.
Chapter 1 The Art and Science of Economic AnalysisChapter 2 Economic Tools and Economic SystemsChapter 3 Economic Decision MakersChapter 4 Demand, Supply, and MarketsChapter 5 Elasticity of Demand and SupplyChapter 6 Consumer Choice and DemandChapter 7 Theory of Production and CostChapter 8 Alternate Objectives of the Firm: Traditional, Managerial, and Behavioral TheoriesChapter 9 Perfect CompetitionChapter 10 MonopolyChapter 11 Monopolistic Competition and OligopolyChapter 12 Decision Making under Certainty, Risk, and UncertaintyChapter 13 Resource MarketsChapter 14 Labor Markets and UnionsChapter 15 Capital, Interest, and Corporate FinanceChapter 16 Transaction Costs, Imperfect Information, and Market BehaviorChapter 17 Economic Regulation and Antitrust PolicyChapter 18 Public Goods and Public ChoiceChapter 19 Externalities, Poverty, and Public PolicyChapter 21 Economic DevelopmentChapter 20 International Trade and FinanceCase Study