My Journey With VadaPav

My Journey With VadaPav (Hardcover)

By Venkatesh Srinivas Iyer 
R 215
R 299
Publisher: TV18 Broadcast Ltd. (CNBC TV18)
Edition: Hardcover
Edition Number: 1
Language: English
EAN: 9789384061586
No. of Pages: 150
Publish Date: 2016-11-27
Binding: Hardcover
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About The Book

How did a popular street snack from Mumbai become a marketing phenomenon, gaining national popularity and international repute?

What transformed an on-the- run bite from a snack on a handcart into an award-winning brand? What made Harvard Business School lean forward and acknowledge the marketing success of the humble vadapav?

'My Journey with Vadapav' by Venkatesh Iyer answers all these questions and more. The book tells the story of a daring and unusual entrepreneurial venture. Inspired by his love for vadapav, one man made it his mission to build, promote, transform and establish a humble street snack into a national brand.

The book encapsulates a journey in which you walk with the author through various pathways from the glimmer of the concept to its creation, development and foundation, while sharing his moments of apprehension, enthusiasm, despair, elation, occasional confusion and humour. In due course, admire his determination to succeed, no matter what.

This bold and inspiring real-life narration, questions the set norms of the Indian food industry and takes its myriad challenges head-on. It is a tale of teamwork, a whole load of determination and entrepreneurship at its best, with a little bit of luck to complete the mix.

'My Journey with Vadapav' is exciting, compelling and a great read for enthusiasts who have an idea, a dream or a vision and aspire to make it not just a reality, but a success. It is an inspiration for others too.


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Title: My Journey With VadaPav
Publisher: TV18 Broadcast Ltd. (CNBC TV18)
Author: Venkatesh Srinivas Iyer
Edition: Hardcover
Edition Number: 1
Language: English
EAN: 9789384061586
No. of Pages: 150
Publish Date: 2016-11-27
Binding: Hardcover


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