Patent IPR Licensing- Technology Commercialisation Innovation Marketing: Guide Book for Researchers, Innovators

Patent IPR Licensing- Technology Commercialisation Innovation Marketing: Guide Book for Researchers, Innovators (Paperback)

By Indian Innovators Association 
R 399
R 339
Publisher: Notion Press
Edition: Paperback
Edition Number: 1
Language: English
EAN: 9781947851436
No. of Pages: 206
Binding: Paperback
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Description

About The Book

The guide book by Indian Innovators Association will help researchers and innovators to clearly understand the difference between patent licensing, technology commercialization and innovation marketing. Everything is important but each one is different. Intellectual property is a common thread and the reader is taken through the fundamentals of IPR before explaining each of the three. topics.

About The Author

Aynampudi SubbaRao (A.S.Rao) is known for his pioneering work in Management of Technology as an author, policy maker, academic and mentor. His book, Management of Technology Change published in 1993 was the first in this subject from India. He is currently associated with IIT, Hyderabad and VNRVJIET, Hyderabad. The first India International Innovation Fair was organised by him in 2016 at Bangalore. The 2017 edition of the fair is coming up at Visakhapatnam. He is among the few working on the demand side of innovation.

Roshan Aynampudi is a management professional based in USA. He had his MBA from Clark University and specializes in health care. He is fascinated with innovations in new technology, AI, Machine Learning, AR, VR and gaming in education and health care.

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Specification

Title: Patent IPR Licensing- Technology Commercialisation Innovation Marketing: Guide Book for Researchers, Innovators
Publisher: Notion Press
Author: Indian Innovators Association
Edition: Paperback
Edition Number: 1
Language: English
EAN: 9781947851436
No. of Pages: 206
Binding: Paperback

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