Psychology of Relationship Banking: Profiting in the Psyche

Psychology of Relationship Banking: Profiting in the Psyche (Hardcover)

By James J Lynch 
Publisher: Woodhead Publishing,
Edition: Hardcover
Language: English
ISBN: 1855732440
EAN: 9781855732445
No. of Units: 1
No. of Pages: 240
Publish Date: 1996-7-28
Binding: Hardcover
Ships to India.

Description

Jim Lynch's latest book focuses on one of the major threats to the banking industry - customer defection. The tradition of customers remaining loyal to their banks is fast disappearing. The economic and social threads which linked banker and client have become frayed and easily broken by recession and other forces of change. Customer relationships in all sectors are in need of repair, not just economically but psychologically. This book is a guide to bankers and others in financial services on how to forge, renew or strengthen banking relationships.
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Specification

Title: Psychology of Relationship Banking: Profiting in the Psyche
Publisher: Woodhead Publishing,
Author: James J Lynch
Edition: Hardcover
Language: English
ISBN: 1855732440
EAN: 9781855732445
No. of Units: 1
No. of Pages: 240
Publish Date: 1996-7-28
Binding: Hardcover

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