The Restaurant From Concept To Operation, 4e

The Restaurant From Concept To Operation, 4e (Hardcover)

By John R Walker , Donald E Lundberg 
Publisher: John Wiley & Sons
Edition: Hardcover
Language: English
ISBN: 0471450286
EAN: 9780471450283
No. of Pages: 432
Publish Date: 2004-10-1
Binding: Hardcover
Ships to India.

Description

The ultimate guide to restaurant success--fully updated and revised

Yes, hard work and a dream are indispensable, but success in the restaurant business requires an arsenal of skills and a vast body of knowledge and access to information. The Restaurant: From Concept to Operation, Fourth Edition provides it all. This easy-to-read guide shows aspiring restaurateurs how to conceive, open, and run any type of restaurant, from fast-food franchise to upscale dining room. This book will equip aspiring restaurant owners to master a broad variety of start-up issues and gain the solid footing they-ll need to ensure the restaurant-s ongoing success.

You will discover how to choose a suitable concept, find a market gap to fill, develop business and marketing plans, and secure financial backing. Also, you-ll learn how to select the perfect location, obtain the necessary permits, create a tantalizing menu, design the interior, and hire and train employees. You-ll also acquire the all-important skill of turning first-time customers into regular patrons. Special features of this new edition include:

  • Increased focus on the independent restaurant
  • Greater emphasis on restaurant business plans, including new exercises
  • Up-to-date restaurant profiles, including franchises and independents
  • A new chapter on restaurant operations and control
  • A new chapter on the latest restaurant technology

As part of the National Restaurant Association-s Education Foundation-s Pro Mgmt. Certificate Program, this field-proven guide gives students, chefs, and entrepreneurs all of the skills and information they need to master every challenge and succeed in this highly competitive and rewarding industry.

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Specification

Title: The Restaurant From Concept To Operation, 4e
Publisher: John Wiley & Sons
Author: John R Walker , Donald E Lundberg
Edition: Hardcover
Language: English
ISBN: 0471450286
EAN: 9780471450283
No. of Pages: 432
Publish Date: 2004-10-1
Binding: Hardcover

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