About the Book :
The Steve Jobs Way by Jay Elliot lets you know why Steve Jobs is an indispensable figure in the worlds of product innovation, brand building, marketing, presenting and leadership.
In The Steve Jobs Way, Jay Elliot presents the insider’s view to the readers. Written in a reflective style, book gives examples and stories he experienced working alongside with Steve Jobs. The examples and stories will present you Steve’s world of innovative culture, his ability to feel the pulse of the customer, his entrepreneurial spirit, the mystique of his management style – capable of creating tools so extraordinary that they have remade three industries and have transformed the way we create, consume, and communicate with each other.
Jay Elliot worked alongside with Steve as Senior Vice President of Apple. In this book he brings us his deep insider perspective of Steve’s singular iLeadership style – which encompasses four major principles: product, talent, organization, and marketing.
Jay shares the lessons that come out of Steve’s intuitive approach to show how the creative and technological brilliance of iLeadership can be utilized to drive breakthroughs in any organization, irrespective of size.
About the Author :
Jay Elliot is the founder and CEO Nuvel, Inc. a software company. He was the founder and chairman of Migo Software, Inc., a mobility software company and inventor of its flagship product, Migo. His experience comprises of 30 years of association with corporate giants like IBM, Intel, and Apple Computer.
He was associated with Apple computers as Senior Vice President and was responsible for overall corporate business planning and operations. He directly reported to Steve Jobs, Chairman of the Board, CEO, and co-founder of Apple. During his tenure at Apple, sales quadrupled from $150 million to more than $3 billion.