Switch: Sales Transformation for Strategic Advantage

Switch: Sales Transformation for Strategic Advantage (Hardcover)

By Srinivas Uppaluri 
R 599
R 799
Publisher: Westland
Edition: Hardcover
Language: English
EAN: 9789387578197
No. of Pages: 328
Publish Date: 2018-05-18
Binding: Hardcover
Sold by India Book Distributors (Bombay) Ltd - DEL
Ships in 2 - 4 Days. ( FREE Shipping in India )
Ships to India.
Check Delivery to my Area

Description

About The Book

'Selling ice to Eskimos' has always been cited as the role model for all sales persons. With the mindset of meeting targets at all costs, approaches to sales tend to be desperate, aggressive, and highly intrusive. Sales management continues to give precedence to effort over effectiveness and to near-term over long-term gains and tends to blame the sales persons for lack of success.

Customer-centricity is at the heart of transforming the sales effectiveness of any organisation. Switch is focused on business-to-business sales transformation and promotes customer success as the key to the company's success. Is your time of targeting in the customer's best interest? How can you nurture the customer so that they are ready for your products and services? How will you deliver new value that the customer is not aware of and how do you support them in their decision-making? These are some of the concepts covered in this book.

The approaches have been shared in fictional short story form and summarised through a section entitled Insight at the end of each story. The stories address three different dimensions that need to be addressed to transform any organisation's sales: transformation of attitude and approach to customer, transformation of engagement with the customer and transformation of the management of sales process.

About The Author

Srinivas Uppaluri (Srini) comes with over 27 years of experience of working closely with top managements of various companies in addressing strategic and operational issues. He was Global Head of Marketing at Infosys. Srini also spent around fifteen years as a Management Consultant as a part of the leadership at Andersen Business Consulting and Price Waterhouse Coopers. Currently, Srini is an advisor and mentor to some select companies on strategy, marketing, brand and leadership building.

show moreless

Specification

Title: Switch: Sales Transformation for Strategic Advantage
Publisher: Westland
Author: Srinivas Uppaluri
Edition: Hardcover
Language: English
EAN: 9789387578197
No. of Pages: 328
Publish Date: 2018-05-18
Binding: Hardcover

Disclaimer

  • The book summary and image may be of a different edition or binding of the same title.
  • Book reviews are added by registered customers. They need not necessarily buy book.
  • These books are NOT available for reading online or for free download in PDF or ebook format.
  • Price can change due to reprinting, price change by publisher or sourcing cost change for imported books.
  • www.infibeam.com/Books is the biggest online bookstore in India for sale of books at best price - fiction, literature, audiobooks, study guides, novels, story books, rare books, textbooks and books by popular authors. These are available in various editions and bindings e.g. paperback and at best discount.
  • For the imported title, once the order gets placed ,it can’t be cancelled


Great Value

Safe Payment

Shop With
Confidence

24/7 Help Center

Free & Easy Return

Get Discounts & Offers
Stay Connected

Popular Searches on Infibeam.com

Online Shopping: Deal of The Day / Hot Deals / Best Deals / Offers

Apple iPhones: Iphone Xs Max / Iphone Xs / Iphone XR / iPhone 8 / iPhone 8 / iPhone 7 / iPhone 7 Plus / iPhone 6s / iPhone 5s

Mobile Phones:Unboxed Mobiles / Apple Mobiles / Samsung Mobiles / Micromax Mobiles / Sony Mobiles / Intex Mobiles / Latest Mobiles / Smartphones / 4G Phones / 3G Phones

Computers:Dell Laptops / Lenovo Laptops / Acer Laptops / HP Laptops / External Hard Disks / Pen Drives / Monitors / Softwares / Printers

Appliances:Air Conditioners / Air Coolers / Refrigerators / Geysers / Room Heaters / Immersion Rod / Water Purifiers / Washing Machines / Microwaves & OTG / Air Purifier

Electronics: Tablets / Cameras / Headphones / Power Bank / LED TVs / Gaming Consoles / Speakers / Tablet Accessories / Memory Cards

Men's Clothing: Shirts / T-Shirts / Tracksuits / Trousers / Ethnic Wear / Men's Denim / Cargo Shorts / Tees & Polos / Suits & Blazer

Women's Clothing: Dress Materials / Salwar Suits / Women Sarees / Kurtas & Kurtis / Leggings / Lingerie / Night Suits & Nighties / Women Shorts / Tops

Fashion:Men's Shoes / Women's Footwear / Fastrack Watches / Titan Watches / Timex Watches / Bags / Jewellery / Fastrack Sunglasses / Perfumes & Deodorants / Fashion Accessories

Books & Media:Books / New Books / Competitive Exam Books / Bank Exams / Stock Market Books / Best Selling Books / Indian Authors / New Songs / Music / Movies / Magazines

Best Ecommerce Platform:Online Store Builder / Create Online Store / Best Ecommerce Solutions / Sell Online / Ecommerce Marketing Blog

Ecommerce Website Templates:Free Website Templates / Free Logo Design / SEO Audit Report / Theme Store / Wordpress Themes / Popular Books

Copyright © 2007-2018 Infibeam.com and Affiliates
Site is up