The concept of Royal Enfield bikes in India began when the Indian Army placed an order for these motorcycles. Since the UK factory was unable to meet the demand, Madras Motors in India took up the responsibility to assemble them. Royal Enfield India made its debut in 1949 with the launch of 350 cc Bullet. Royal Enfield bikes were marketed by Madras Motors. On rising demands for indigenous bikes, the manufacturing of Royal Enfield bikes' parts began at Madras Motors.
The Royal Enfield India was acquired by Eicher Group in March 1994 and its name was changed to Royal Enfield Motors Ltd. Royal Enfield India is now manufactured at Tiruvottiyur in Chennai. Royal Enfield bikes, prized by two wheeler consumers including the army, the police, and the youth have won unrivalled goodwill in the Indian two-wheeler market. Royal Enfield price is slightly on the higher end. However, the thundering sound, comfort, and unmatched performance, justifies the Royal Enfield price.
It is interesting to note that Royal Enfield bikes began their journey with Enfield Bullet 350 cc motorbikes. When lightweight Japanese bikes with high fuel economy started to arrive, Royal Enfield bikes countered the competition with Enfield Silver Plus Explorer which became an instant hit. Royal Enfield India is currently one of the leading manufacturers of bikes. Royal Enfield bikes continue to rule the roost with their dependability and unsurpassed performance.