Customer Centricity

Customer Centricity ( PDF eBook - Adobe PDF ) (eBook)

By Peter Fader 
Publisher: Perseus Books Group
Edition: PDF
Edition: eBook , PDF
Language: English
ISBN: 1613630158-BEPDF
EAN: 9781613630150-BEPDF
Publish Date: 2012-5-15
Binding: eBook
 System Requirements for Adobe-DRM eBooks
Delivers to India.

Description

Not all customers are created equal.

Despite what the tired old adage says, the customer is not always right. Not all customers deserve your best efforts: in the world of customer centricity, there are good customers…and then there is pretty much everybody else.

Upending some of our most fundamental beliefs, renowned behavioral data expert Peter Fader, Co-Director of The Wharton Customer Analytics Initiative, helps businesses radically rethink how they relate to customers. He provides insights to help you revamp your performance metrics, product development, customer relationship management and organization in order to make sure you focus directly on the needs of your most valuable customers and increase profits for the long term.
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Specification

Title: Customer Centricity
Publisher: Perseus Books Group
Author: Peter Fader
Edition: PDF
Edition: eBook , PDF
Language: English
ISBN: 1613630158-BEPDF
EAN: 9781613630150-BEPDF
Publish Date: 2012-5-15
Binding: eBook

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