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Panasonic- a global brand adopted the 'Indovation' strategy, a profound approach of weaving local solutions to our global approach. Through its innovative products and services, it is committed to create 'A Better Life, A Better World' in four business areas- Consumer Electronics, Housing, Automotive, B2B. This message rings true in its name itself- a combination of the words- 'Pan' and 'Sonic' which conveys to bring a sound the company creates to the world through its quality services.
In 1955, Panasonic used its brand name first for the audio speakers. Panasonic believes in devising products as per the needs of its consumers spread across the globe, hence, it customises the technological solutions as per the local environment. Panasonic aims to create smart solutions for success and provides comfort through its technological wonders.
No doubt Panasonic is one of the leading names when it comes to consumer electronics like air conditioners, cameras, air purifiers, washing machines, microwaves, headphones, televisions, etc. Not just this, it has taken several sustainability initiatives like the Ecoskool Program as a nationwide environment sensitization program reaching out to 215 schools in 24 cities across India to inspire students to take collective steps to preserve the environment. Other than these, there are other programs too directed towards creating a sustainable society like Panasonic Swabhiman creating livelihood opportunities, Panasonic Ratti Chhatr Scholarship, Panasonic Shakti Women Empowernment, etc.